Thursday, 22 September 2011

Welcome

Welcome to the BrandFu blog


I want to talk about why this blog exists and what we are, and how we intend to make a positive difference in the world. Allow me to begin with the thing that gives me a reason to wake up in the morning. Fighting Spam!

Yes, it's the one thing we all hate here at BrandFu.
If you have ever wondered what the difference is between spam and marketing you haven't been spammed!
-- Holden Morris
Seriously, though there is a really fine line between getting your message or you brand across and being just plain annoying. I'm the type of person who thinks that the PVR is the greatest thing since sliced bread, and find my self contently fast-forwarding past TV commercials.

Basically we all hate advertising, but I guess if it didn't work it wouldn't still be around. The guys at BrandFu wanted to get our marketing material out and not have to bombard our customers with newsletters and all the other traditional methods of marketing.

There had to be a better way to say what you wanted to say, to the people who wanted to listen.

We've come up with a way to use the same tools we use each day; email clients, smart phones and web sites, to turn them into effective ways of driving your brand forward with out stepping on toes.

It's seamless, it works, and we want to share with you in this blog the things we are doing to make the email marketing landscape a better place.

- Regards

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