Wednesday, 25 January 2012

Reselling BrandFu

Digital Marketers - Heads Up!
As a start-up, we practice Lean Start-up methodologies and we're in the process of testing for our ideal target market.
One of the market segments we're looking at is the Digital Marketing arena.

BrandFu is an Email Branding service hosted in the cloud, and we'd like to know what Digital Marketing agencies think about offering this as a service to their customers.

But first, what is email branding?

To us Email Branding means the application of:
  • A consistent Corporate Identity in the form of a signature with a logo, optional strap-line, and color scheme.
  • A correct and up-to-date set of contact information for each email user in the business.
  • An ability to market your business (and drive traffic to your site, keep customers and partners informed) through linked banner ad's in your daily business-to-business email.
BrandFu offers this and more, by allowing customers to send their outbound day-to-day business email through our robust SMTP delivery and branding servers where we apply branding to each email based on the settings configured for a matched sender.

This eliminates the pain of managing email signature consistency for each individual in the business and allows for marketing staffers to centrally manage banner ad campaigns and user information from one central point.

From a reporting point of view, we provide banner click tracking with reporting, and real-time alerts when receipients click on banners. This gives Digital Marketers insight into which people in the organisation are receiving the most clicks as well as who is actually doing the clicking. Beyond this, it then becomes easy to A/B split test various banners to see which ones are driving the most traffic to your site and information resources.

The ability to continuously market a business and build it's brand, through the often overlooked landscape of regular business-to-business email, is one we feel needs to be looked at a lot more closely.

What do you think about all of this?

We'd really like to hear the thoughts of Digital Marketers on this concept and what questions you may have on the service. But here are some questions of our own for you:
  • Do you perceive and understand the value in BrandFu's offering?
  • Have your customers ever asked for this type of service?
  • What would would you need to easily integrate this service into your agency service portfolio?
  • How would you charge your end-customer for this service?
Please comment on this post with your questions and insights and if you'd like to contact us directly please email bml[at] to start a conversation.


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