Sunday, 26 February 2012

What Everybody Ought to Know About Email and Social Media.

There have been countless blog articles written about developing the most appropriate social media strategy to use for your company and how to implement them.

I decided to take a look at some of the current trends, in the marketing sector, just to get a feel for what the Pony Tails are getting up to these days.

Turns out they all seem to be jumping on the ol' band-wagon. Using all the same buzz words and more often than not missing the point entirely.

Most of them waffle on about Viral this and Networking that, and never getting to the point. Or even ask the question;

What is a Social Media Strategy?

Some "highfalutin" journalism use fancy phrases like,

"Target influencers with engaging 
assets to act as platforms for conversation"

A lot of words all trying to say that it is all about getting people talking about you.

According to the 2011 Social Media Marketing Report*

A massive 90% of marketers say that social media is important.

But do nine out of ten actually have a strategy, As more companies integrate social media into their marketing and communications plans, emphasis needs to be on creating a social media strategy.  Without one, you’ll be sucked into a social media black hole. So if you don't have one yet, get on it.

One-third of all social media marketers want to know how to monitor, measure and integrate their social media activities. gives you tools to do this. By incorporating Google's Urchin Traffic Monitor (UTM) technology into our campaign banner system, we give you the ability to track exactly who and what email is driving the most vibrant conversation. In an up-coming blog series entitled "Rolling your own AB split testing" Sam writes about  how we have learned to make the most of some of the more powerful free software out there to gain awesome insight into not only what variations (AB tests) have the best result on our web site, but also exactly how impact-full our day to day email is.

Social media marketing takes a lot of time: The majority of marketers (58%) are using social media for 6 hours or more each week, and more than a third (34%) invest 11 or more hours weekly.

BrandFu takes no time at all, in fact we spend a lot of energy focusing on making your experience as simple and painless as possible. You can be up and branding in under 5 minutes.

The number-one advantage of social media marketing (by a long shot) is generating more business exposure, as indicated by 88% of marketers. 

As a business your number one exposure is the email you and every one of your employees send or replies to. By generating valuable "back-links" with your everyday communication, you are missing a very valuable exposure opportunity.

The top social media tools: Facebook, Twitter, LinkedIn and blogs were the top four social media tools used by marketers, in that order

Drive more traffic to these social portals with the killer internet app. Email is and always will be the primary business communication channel. I find it surprising that most marketers only view email as a way to spam people who signed up for a news letter. This is a huge mistake. Email is far more that a fast way to send a letter. People do use it just the same way they use twitter, or other IM channels.

Think about the power that marketers are missing!

* You can read the free 41 page Social Media Report over at:

1 comment:

  1. Great write-up and also very relevant. I believe one of the biggest issue's facing marketeers is that email primarily has been overlooked as the one of the most power tools that companies have as a resource tool and most email marketing service providers that provide email solutions are complex to use for a non technical users. BrandFu appears to remove the barrier and provide a simple yet effective email marketing service, thats easily measurable.